Today's "culture of cool" has changed the way kids grow up. Rather than enjoying innocent childhoods while developing strong, authentic characters, today's kids can become cynical—even jaded—as they absorb the dangerous messages and harmful influences of a dominant popular culture that encourages materialism, high-risk behaviors, and a state of pseudo-adulthood. Author and mother of four Marybeth Hicks suggests an alternative to the culture of cool: bringing up geeks. In this groundbreaking book, she redefines geeks as Genuine, Enthusiastic, Empowered Kids and inspires parents to free themselves and their kids from cultural conditioning while instilling in their children truly important values.